The online world has morphed again. Mobile users have taken over the internet and now if your website doesn’t have a mobile interface Google won’t show it in searches. This came out last month when my computer had crashed in Costa Rica and I was limited to surfing with my mobile. I had to make hotel and travel arrangements using my tiny little screen and I can’t tell you how frustrating I found it! Some sites had such tiny type I couldn’t see it and when I zoomed in I’d have to scroll around until my eyes rolled in my head. Others had forms that would go blank when I hit send and then I’d have to re-enter the info with my clumsy thumbs. It was a relief to find mobile friendly sites and I particularly love the ones with big, easy to hit Menu button on the home page!
My own site survived the google changes and I’m first to admit that I need to make some changes to make it easier for my visitors, in the mean time I want to share some of what I learned from Getty Images about how to build a mobile experience with impact.
“As mobile overtakes desktop usage, and statistics show 70% of mobile searches lead to online action within an hour, having an impactful mobile presence for your brand is imperative.
Guy Merril – senior art director, Getty images”
First of all:
- Visual content increases engagement by as much as 94%!
- The brain transmits 90% of visual information and visuals have 60,000x faster processing speed than text
- UK mobile advertising is projected to overtake print advertising in 2015 and the TV ad spend in 2016
- Mobile searches now exceed desktop searches for the first time in 2015
But how does this translate to us in the Comox Valley? How do we build a good mobile experience? Here are 4 simple tips they shared on how to use visual content to pack the most punch for your brand.
1. Powerful visuals evoke emotions and create deeper engagement. Create connection with sensual visual content:
2. Use visuals to show off your Brand Culture. Share images that convey your story:
3. Use visuals with high sensory value that go beyond the screen – dynamic colours, images that appeal to senses.
4. Use visual that are immersive and experiential. Share behind the scenes stories:
Why take their advice? Because Getty runs the largest database of images on the planet and they know the top keyword searches and sales. And because the more your client can relate to you and your company, the more likely they are going to invest in your brand and that is a recipe for a successful online campaign.
Are you interested in learning about a Visual Branding session for your business? I’d love to help you create an image set that will fit your budget and keep you in fresh images for a long time to come. Contact me for a complimentary consultation!